- About Us
We believe that a really great jar of cream can change the world. What started out as my family's search for natural and effective products to address our struggles with dry and eczema prone skin, led us to create a line to truly natural and luxurious hair and body care products, using shea butter as the key ingredient.
Our quest led us back to West Africa, where the shea trees grow and we found more than a solution to dry skin. Shea butter has been used for centuries in Africa for food and beauty. The shea fruit fall from the tree and is handpicked by African women.
In West Africa, Shea butter is called Women's Gold because the proceeds from processing shea nuts into butter is money women get to keep for themselves. Women use these funds to pay school fees, clothe and provide medicine for their children.
Women have a universal need to feel empowered to take care of their families and the women in Africa are no different.
We have partnered with women shea producers to source the shea butter we use in our premium line of products. These women also share their insights and wisdom on the uses of shea butter and this inspires us to create more innovative products based on their traditional wisdom.
What makes Shea Radiance products truly special is the higher amount of shea butter we use in our formulations. The higher percentage makes the products effective and gives our customers the desired results for their hair and skin. Over 8 years of experience formulating with natural ingredients allows us to combine the best of nature and science. We believe that exceptional ingredients deliver maximum performance.
The high percentage of shea butter in our products also means that we purchase more shea butter which brings more money to women and their communities.
We believe that when you empower a woman, you strengthen a family and transform a community, and that is how a really great jar of cream can change the world